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Brand Marketing Manager



Job ID
Minato-ku, Tokyo, Japan
Post date
Apr 20, 2022
Advertising / PR / Marketing, Clothing / Garment / Textile / Fashion
Editor, Journalist, Copy Writer, Technical Writer, General Marketing
Work Type
Full Time / Experienced (Non-Manager)
Amount not specified
  • Negotiable


  • English: Business level (preferred)
  • Japanese: Business level (preferred)
  • Must currently reside in Japan
  • Visa sponsorship available


We are a 5th year brand in the fashion industry searching for a Brand Marketing Manager. The selected applicant for this role is responsible for ensuring that products, services and product lines that fall under their domain resonate with current and potential customers.

As a brand manager, you are expected to be the total business stakeholder. Every day is different, but below is a sample of what you will experience and expect to accomplish:
・Understand and evolve brand strategy including consumer segmentation, targeting, positioning and brand architecture.
・Develop and manage communications in support of new product introductions and sustainability storytelling
・Take charge of developing business and/or innovation strategies for key brand(s), identifying priorities & developing workstreams against them.
・Generate and monitor consumer reviews, addressing comments as needed. Ensure reviews are updated annually and behind new product launches.
・Effectively steward the P&L to achieve net sales and profitability goals.
・Provide strategic leadership, motivate and manage a cross-functional team to drive business priorities.

【Basic qualifications】
・Bachelor’s degree or above
・Brand Activation experience, Deeper understanding of commercial (P&Ls), Channel and trade environment.
・Experience in diagnosing business problems and building and executing multi-faceted, long-term, strategic plans based on business challenges.

The above information is a public job ad. This job ad is neither an offer nor a contract.

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